Launching a new business is an exhilarating, terrifying, harrowing experience. The inner monologue goes something like this: "Do I really have the guts to do this? What if I fail? What if I SUCCEED?? And how much work is this actually going to be?" Whatever questions you're wrestling with, we know one thing for certain: it's always easier wit...

Meta Ads and Google Ads are two distinct advertising platforms, each with its own set of features and characteristics. Meta Ads primarily referred to advertising on Facebook and Instagram, while Google Ads referred to advertising on the Google search engine and its affiliated properties. However, the landscape of digital advertising is constan...

Launched in 2012, Dollar Shave Club's subscription razor service quickly disrupted the men's grooming products industry. Their innovative launch video, strong content marketing campaigns, and direct-to-consumer business model enabled Dollar Shave Club to capture a large market share in just a few years. They were so successful that Unilever bought ...

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What is a presentation website A presentation site is an online platform that presents your company, its products and services. It is your digital business card, providing details about your business, vision, goals and values.For small businesses, a presentation website is extremely important. It is a means by which you can attract new clients, ass...

If you were ever in a dilemma that your business is not for the Internet and that apart from selling products you cannot provide any additional value to your customers, then see how Blendtec does itBlendtec is an American company that sells blenders…. Surely your answer would be.. Well, there are hundreds of companies that sell blenders... It's onl...

More advertisers than ever rely on Facebook to promote their products and services to their customers. Over 10 million businesses advertise on Facebook and Instagram, and that number has nearly tripled over the past seven years. Some veterans of Facebook advertising remember a time when costs on Facebook were cheap and ROI was unlimited. While Face...

In October 2020, Google launched a new version of the most popular tool for monitoring and analyzing website traffic - Google Analytics 4 (GA4). The old analytics model (Google Universal Analytics) ends on July 1, 2023, and after this date data monitoring and analysis on the old version stops. Old data will be archived and available for the next 6 ...

Brand awareness is notoriously difficult to measure. Because brand awareness strategies are typically top-of-funnel tactics that serve as touchpoints throughout the customer journey, it's often hard to attribute leads and customers to them specifically. But just because you can't always obviously see brand awareness working doesn't mean it's not ef...

Small business websites are more than just digital storefronts. They are powerful tools that can elevate a brand's online presence and drive business growth. In this digitally powered market, small businesses need a strong web presence to compete, and statistics show that having a website is essential. According to small business website statistics...

Will your imagination ever be enough to create the perfect content for your blog or website? Don't worry, because technology today can work for many. This list of 33 AI content writing and creation sites features the best of the best in the world of artificial intelligence. From free copywriting tools to avatar generators, this list will help you f...

So you have decided to start an online store with Ecwid but not sure exactly how to get started? Well in this guide I am going to take you through the 10 steps you need to do in order to get your store set up and running. Ecwid Tutorial Step 1: Sign Up To EcwidStep 2: Add a New ProductStep 3: Create CategoriesStep 4: Add a Payment GatewayStep ...

The best way to learn something is to learn by example. That is why we gathered exemplary online stores built using Ecwid by Lightspeed. Get inspired by the design, product photography, ease of navigation and all the ways you can customize your store with Ecwid.  Mermaids and Dinosaurs Family run business with a fairy-tale-ish name and a wide ...

We've spent hundreds of hours analyzing the world's most successful DTC companies, including Sephora, Dollar Shave Club, Casper, Warby Parker, and Allbirds, to create ecommerce case studies you can use as inspiration for your own online store. Today, we'll share with you the 14 best ecommerce case studies that you can use to help drive more visitor...

Good landing pages are captivating, well-designed, and have a single clear call to action, ultimately increasing conversions. They combine compelling language and effective design to motivate visitors to convert into customers. To fuel your inspiration, we rounded up the best landing page examples from around the web and explained why they work to ...

Customers expect instant answers to their questions, and any uncertainty with their purchase can result in you losing a sale. In fact, more than 67% of online shoppers abandon their carts without checking out. In this article, we'll show you some of the best live chat software to help you instantly answer user questions and convert them into paying...

Importance of Quality Website for your business including Statistics. Surely, there are some astonishing reasons behind this. In this post I have listed 19 Sounding analytics about business websites. Check out these unless your website won't cost you marginal conversions. If any of the issue listed here sounds familiar to you, I' glad I c...

A one-page website, also referred to as a single-page website or a one-page scroll website, is (as the name indicates) a website containing all its main content on a single page. One-page websites are best known for the conciseness of their content and a sense of cohesiveness throughout the website as you scroll through. With that in mind, one-page...

The current state of AI technology and its future have the majority of Americans on the fence, with 80% either minimally trusting or undecided on the trustworthiness of generative AI output. Setting aside whether or not advancements in AI capabilities are great for the human race, there are other, more practical questions we need to ask. How does A...

Netflix took 3.5 years. Facebook took 10 months. Instagram blew us away with 2.5 months. And then came ChatGPT. Launched in November 2022, it took just five days for this piece of technology to reach one million users.  What is ChatGPT? ChatGPT is a free informational resource (with encyclopedic knowledge, like Google or Wikipedia—but differen...