In the bustling world of digital marketing, understanding the effectiveness of each promotional campaign you run is not just important — it's absolutely non-negotiable. That's where UTM tags come into play, turning guesswork into precise, actionable insights. If you're looking to improve your marketing strategy, stick around as we guide you through...

Silver in the City, owned by Kristin Kohn, is a boutique specializing in unique and whimsical gifts. The boutique strives to offer customers an exclusive gifting experience — where they can offer their loved ones thoughtful gifts from a local shop. From jewelry to houseware items, you will certainly find the ideal gift for any occasion. Silver in t...

More than 89% of consumers look up a business online before making a purchase. Without an online presence, your business may lose potential customers and struggle to compete with competitors who have websites. To help you make your own website, we have researched 20 of the best small business website examples to inspire you. These small business we...

Facebook has been a crazy powerful advertising platform for nearly 10 years now. Over the years, the targeting options have gotten super granular to help you better reach your potential customers. But with new privacy measures—namely, the deprecation of third-party cookies and Apple's iOS 14 (and higher) privacy features—this is all changing. But t...

The internet is flooded with an enormous number of texts every day. In such circumstances, it's not easy to keep up with the competition while maintaining the quality of the content presented to the audience. That's why we should remember the old saying: "Work smarter, not harder". What does that mean?  Instead of constantly researching new to...

Adding e-commerce capabilities to your existing website is possible with both Ecwid and WooCommerce. These platforms will allow you to sell products online, accept payments and facilitate shipments. One provider has monthly plans and charges no transaction fees, while the other is free but charges per transaction. There are some limitations to each...

Whether you're launching an e-commerce empire or a side gig, Ecwid and Shopify are top options to consider. Both e-commerce platforms deliver everything you need to sell anywhere, including an online store, social media sites, seller marketplaces, retail stores and mobile venues. Read our in-depth Ecwid vs Shopify comparison to see how the two popu...

Just be Retro Passionate about British and Scandinavian design, Just be Retro specialises in the restoration and sale of mid-century and vintage furniture. Lovely Roses From birthdays to anniversaries, Lovely Roses offers a wide range of exquisite bouquets, perfect for every event.  Camilla Creations A vast collection of ready-made and custom ...

Social media bios have become an essential part of our online presence, especially for business owners, artists, and content creators. It's a place to showcase your brand and provide links to your content or products. However, most social media platforms only offer limited space for providing links. Luckily, there's a solution to this problem — lin...

Pure Cycle The global bicycle industry is projected to reach $147.24 billion by 2027. Pure Cycle is perfectly positioned to take a big slice of that pie. The brand's bikes focus on style and comfort, as well as the ease of exploring places on a bike. Pure Cycles was also an early adopter of Shopify AR, giving people a better way to get a feel for i...

Ready to dive into the world of Instagram? Before we plunge into 2024's Instagram statistics, let's take a quick trip down memory lane. Remember last year? Instagram supercharged its offerings for creators. Achievement badges, subscription options, and creator portfolios? Yep, they did that. But hold on… 2024 started with a bang! Enter "Broadcastin...

Finding out if a product will be successful beyond the initial curiosity is just good business. With market research, you determine whether the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch. Market Research Tools GlimpseStatistaThink With Google Research ToolsCensus BureauMake My Person...

Building and maintaining a strong online presence is challenging, much like growing a healthy plant in a crowded garden. But just like a good set of gardening tools can make all the difference, competitor analysis tools help your business thrive online. 🛠️ They show you how your business stacks up against the competition and give you insight into t...

When it comes to digital advertising, two platforms dominate the market: Google Ads and Meta Ads. Each has its unique characteristics, and choosing the right platform can significantly impact the success of a digital marketing campaign. Firstly, it's important to clarify that excellent results can be achieved on both platforms, and often a combinat...

Imagine this: every day, 2.06 billion people wake up in the morning and log into Facebook. That's not just a staggering number; it's a testament to the platform's unparalleled reach. Did you know thousands of new users sign up for Facebook every second? Or that the average Facebook user spends over 35 minutes daily browsing through their feed? And ...

BraveBrew Meet BraveBrew, an innovative beer company. Not only did they use Instant Site to create a stunning multilingual online store, but they also made over €2K before launching just with pre-orders! Hiriwā Digital Art Discover a store offering stunning eco-friendly artwork that draws inspiration from the flora and fauna of New Zealand and Aust...

If you're a new website owner, consider investing in content marketing. It is easily the most cost-effective marketing strategy. It establishes your brand as an authority and offers several benefits: Increased visibility in search engine resultsImproved conversionsBrand awarenessIncreased audience trust Ideally, every business website should delive...

Online stores, also known as e-commerce stores or online shops, are digital platforms where businesses can showcase and sell their products or services over the internet. These virtual storefronts provide a means for customers to browse, select, and purchase items online, and they have become increasingly important for small businesses for several ...

Before the global health crisis, shoppers favored physical stores for instant gratification and tactile product experiences. But the pandemic changed all this. Lockdowns fueled a surge in online shopping, even among older consumers new to the digital market. After lockdowns were lifted, buyers returned to stores mainly for online pickups. And while...

Instagram in 2023 is a quickly evolving social platform, with features changing and moving and disappearing at a sometimes dizzying rate. Rather than chasing platform updates from Meta, ground yourself in hard data that shows what exactly Instagram is right now and how it's likely to change in the year to come. These 34 Instagram statistics paint a...