Consumers are looking for facts and objectivity: consumers are happy to read the details of both positive and negative reviews during their research to form their own opinions.Consumers are feeling more lenient towards local businesses in 2025: Lowered expectations around the total review counts a business 'should' have and a shift in perceptions o...

An online platform can completely transform how we enjoy our favorite content. Instead of flipping through print magazines, you can explore incredible stories and articles on various devices, anytime, anywhere. You might be into National Geographic-style adventures, the latest trends, or you just crave a steady stream of awesome reads; either way, ...

Introduction to AI Prompts and Their Role in SEO In the rapidly evolving landscape of digital marketing, the integration of Artificial Intelligence (AI) is transforming standard practices, especially in content creation for Search Engine Optimization (SEO). AI prompts, fundamentally, are customized inputs given to AI models designed to generate rel...

What is a UTM tag? UTM stands for 'Urchin Tracking Module'. The 'Urchin' part is left over from when Google acquired Urchin in 2005 and formed what we now know as Google Analytics. This isn't relevant to this guide, but by knowing it you'll feel clever, and maybe it'll come up as a question in a pub quiz one day. Think of UTM tags as tracking modul...

If you've been running a salon for a while, you know how important salon websites can be. A good site isn't just a nice extra; it can really make a difference, especially in the beauty industry. It's often the first thing potential clients see about your salon. Designing a website can be tricky, though. You might have started with a DIY approach, o...

AI prompts and templates can help to support PPC professionals from campaign planning to paid media reporting. So, we created a list of example prompts for you to use and adapt to your needs. With the right prompt, tasks like creating negative keyword lists, quick ad copy variations, and summarizing reports for clients can become faster and easier....

The global artificial intelligence market was valued at between $230 billion and $305 billion in 2024 and is expected to reach $1.8 trillion by 2030. With the adoption increasing across industries and new tools making AI more accessible than ever, the time to start building is now. Whether you're looking to launch a full-scale startup or just test ...

What it is, How it Affects Your Website in Search Results, and How to Set up Yours Have you ever wondered how to use Google My Business to grow YOUR business? This thought occurs to many business owners as they ponder "how to get my business on top of Google Search." The best way–at least organically–is search engine optimization (SEO), which helps...

When you're growing your business, social media is likely an essential part of your marketing and advertising mix. In fact, our study found that organic social media marketing and paid social ads are the top two marketing channels small businesses are taking advantage of this year. With even more competition and changing platforms, just being activ...

TikTok is the social media platform that just keeps commanding marketers' attention. Despite looming threats of a platform ban that have ebbed and flowed throughout 2025, TikTok hasn't gone anywhere. In fact, it's only gotten bigger, boasting nearly 1.6 billion users. That's why many businesses are embracing TikTok marketing. Using TikTok hashtags ...

Small business owners who have yet to launch a website may be wondering if it's worth the effort and cost. Before we answer that question with an emphatic yes, consider the following: Google reports that 97% of consumers search for local businesses online. Additionally, according to Forbes, 50% of all website traffic comes from mobile devices. With...

Key Takeaways: Embrace Local Identity in DesignUse authentic imagery, local references, and community-specific branding to build trust and resonate with your local audience.Prioritize Mobile ResponsivenessDesign for mobile first—most visitors are browsing on smartphones, and your site needs to be fast, intuitive, and touch-friendly.Optimize for Loc...

Knowing website usage and trends can prepare a brand for success. Explore these top fifty small business website statistics and stay tuned to the industry. A website is an essential business tool for small and medium-sized businesses (SMBs) across all industries. It's the place where consumers can discover the products or services, learn about...

TikTok has 1.39 billion users worldwide, and more than 100 million users in the United States alone. That means your brand's audience is on the platform; it's just a matter of ensuring your content will find them. The best way you can do that is by establishing a TikTok SEO strategy. Why? Because when you optimize your content for TikTok's internal...

The number of websites in the world changes every second, with new domains going live, older sites disappearing, and millions sitting inactive – and the pace isn't slowing down. So, how many websites are there? The simple answer is that there are approximately 1.34 billion websites.The real picture, however, is more complex. This figure represents ...

Lammle's Western Wear is Canada's leading western lifestyle retailer. In this case study, you'll learn how they used popup without discounting and achieved a 23.5% increase in revenue from product page visitors and a 26.3% increase in revenue from engaged category page shoppers.  Meet Lammle's Western Wear With an extensive range of cowboy boo...

If you're running a small business, you know how much the marketing landscape shifts every year. The 2025 Small Business Marketing Trends Report is out, and it's packed with insights from over 730 business owners and marketers around the globe. Here's what you need to know to stay competitive and connect with more customers this year. 1. Social Med...

Paying attention to small business trends and statistics is valuable to anyone who owns or wants to own a small business. Because it helps you understand both risks and opportunities. The below list of small business statistics provides a high-level overview of the small business landscape in 2024. And they're organized by category. So you can focu...

According to a recent study by the Knight Foundation, 60% of small businesses now consider the online an important tool in marketing and sales efforts. Small businesses are increasingly generating higher profits through their use of online marketing as latest small business statistics show that 78% of small businesses reported that their websites w...

Affordable, designer-quality eyewear delivered directly to your doorstep. That's exactly what Warby Parker has provided their loyal base of buyers for over a decade. Pioneers in the DTC (direct-to-consumer) space since 2010, the company now boasts a $3 billion valuation, dozens of in-person locations, and millions of satisfied customers to their na...