When you're growing your business, social media is likely an essential part of your marketing and advertising mix. In fact, our study found that organic social media marketing and paid social ads are the top two marketing channels small businesses are taking advantage of this year. With even more competition and changing platforms, just being activ...

TikTok is the social media platform that just keeps commanding marketers' attention. Despite looming threats of a platform ban that have ebbed and flowed throughout 2025, TikTok hasn't gone anywhere. In fact, it's only gotten bigger, boasting nearly 1.6 billion users. That's why many businesses are embracing TikTok marketing. Using TikTok hashtags ...

Small business owners who have yet to launch a website may be wondering if it's worth the effort and cost. Before we answer that question with an emphatic yes, consider the following: Google reports that 97% of consumers search for local businesses online. Additionally, according to Forbes, 50% of all website traffic comes from mobile devices. With...

Key Takeaways: Embrace Local Identity in DesignUse authentic imagery, local references, and community-specific branding to build trust and resonate with your local audience.Prioritize Mobile ResponsivenessDesign for mobile first—most visitors are browsing on smartphones, and your site needs to be fast, intuitive, and touch-friendly.Optimize for Loc...

Knowing website usage and trends can prepare a brand for success. Explore these top fifty small business website statistics and stay tuned to the industry. A website is an essential business tool for small and medium-sized businesses (SMBs) across all industries. It's the place where consumers can discover the products or services, learn about...

TikTok has 1.39 billion users worldwide, and more than 100 million users in the United States alone. That means your brand's audience is on the platform; it's just a matter of ensuring your content will find them. The best way you can do that is by establishing a TikTok SEO strategy. Why? Because when you optimize your content for TikTok's internal...

The number of websites in the world changes every second, with new domains going live, older sites disappearing, and millions sitting inactive – and the pace isn't slowing down. So, how many websites are there? The simple answer is that there are approximately 1.34 billion websites.The real picture, however, is more complex. This figure represents ...

Lammle's Western Wear is Canada's leading western lifestyle retailer. In this case study, you'll learn how they used popup without discounting and achieved a 23.5% increase in revenue from product page visitors and a 26.3% increase in revenue from engaged category page shoppers.  Meet Lammle's Western Wear With an extensive range of cowboy boo...

If you're running a small business, you know how much the marketing landscape shifts every year. The 2025 Small Business Marketing Trends Report is out, and it's packed with insights from over 730 business owners and marketers around the globe. Here's what you need to know to stay competitive and connect with more customers this year. 1. Social Med...

Paying attention to small business trends and statistics is valuable to anyone who owns or wants to own a small business. Because it helps you understand both risks and opportunities. The below list of small business statistics provides a high-level overview of the small business landscape in 2024. And they're organized by category. So you can focu...

According to a recent study by the Knight Foundation, 60% of small businesses now consider the online an important tool in marketing and sales efforts. Small businesses are increasingly generating higher profits through their use of online marketing as latest small business statistics show that 78% of small businesses reported that their websites w...

Affordable, designer-quality eyewear delivered directly to your doorstep. That's exactly what Warby Parker has provided their loyal base of buyers for over a decade. Pioneers in the DTC (direct-to-consumer) space since 2010, the company now boasts a $3 billion valuation, dozens of in-person locations, and millions of satisfied customers to their na...

Founded by passionate travelers Cecilia Fortunatti and Mayumi Kurimori, VaiViver is an ecotourism agency focused on offering much more than just trips. It's a gateway for people to connect with Brazil's natural wonders, vibrant history, and indigenous communities. Operating year-round with frequent weekend excursions, VaiViver's mission is to inspi...

Thanks to the evolution of the internet, online retailers can easily create and showcase their products and services through eCommerce websites. And while potential customers for a brick-and-mortar store are geographically limited, eCommerce stores can serve customers worldwide with the click of a button.  As a result, an eCommerce site expand...

Having an attractive web design is critical to a site's success, as 38% of visitors will leave a site if it's visually unappealing.If you're just starting to create websites, it might be difficult to figure out what will retain or drive visitors away.Thus, learning about web design best practices will give you a starting point to make strategic dec...

Instagram is an excellent platform for brands to reach consumers who are interested in learning about new products, services, and other offerings. With Meta's ad targeting, you can get in front of your audience when they're most receptive. But when you're targeting your audience, you want to make sure you're making the most of those views. And you ...

In the world of content management systems (CMS), Joomla is known for its flexibility and robust feature set. But like any other CMS, sometimes the core features aren't enough for every website owner's needs. This is where Joomla extensions come into play. In this guide, we'll walk you through what Joomla extensions are, their types, and how they c...

WordPress plugins are a crucial aspect of building WordPress websites as they allow users to add additional features without touching a single line of code. Plugins help make WordPress the easy-to-use, flexible, and feature-rich content management system it's known today. Having a basic knowledge of plugins is essential for every WordPress user, an...

Facebook ad objectives are a choose-your-own-adventure type deal. Each objective sets you on a different path with unique steps and outcomes. And just as selecting your adventure determines your journey and ending, choosing the right Facebook objective guides your campaign's direction and results. So in this post, to help you choose the right Faceb...

In the bustling world of digital marketing, understanding the effectiveness of each promotional campaign you run is not just important — it's absolutely non-negotiable. That's where UTM tags come into play, turning guesswork into precise, actionable insights. If you're looking to improve your marketing strategy, stick around as we guide you through...