RNIDS: Five Examples of Evergreen Content for Your Website


The internet is flooded with an enormous number of texts every day. In such circumstances, it's not easy to keep up with the competition while maintaining the quality of the content presented to the audience. That's why we should remember the old saying: "Work smarter, not harder".

What does that mean? 

Instead of constantly researching new topics and publishing several articles on your website every week, you can choose a different tactic – creating evergreen content.

What is evergreen content? 

As the name suggests, evergreen content is timeless, always relevant, interesting, and useful to the audience. It usually addresses common problems, provides solutions, discusses trends, and topics frequently searched on the internet, all with the aim of providing people with a wealth of useful and verified information.

Moreover, evergreen content isn't easy to create, and it requires a considerable amount of time to research the topic being written about. That's why there's relatively little of it on the internet. However, this is precisely why evergreen content is:

  • something that can set you apart in the market;
  • of great help in better positioning your website in search results;
  • a source that can bring you backlinks and new website visits for years;
  • a great way to build trust with your audience and enhance your credibility.

If you're interested in how to use this type of marketing for yourself, take a look at five examples of evergreen content for your website, which will make the whole process easier for you.

1. Publish the research you've conducted Conducting original research on a topic is a demanding and complicated process. That's why we put this type of evergreen content at the top of the list.

However, all the effort you put into your research and creating such content can pay off multiple times. Good research is always exclusive, so not only can it attract the attention of your target audience, but also of other websites and portals. This means there's a high probability that other sites will link back to your text, and you can easily gain backlinks to your site and achieve a better position in search results on the internet.

Keep in mind that you don't necessarily need large investments for research alone. What's important is to explore an interesting topic related to your business.

For example, if you're in the business of selling baby clothes and equipment, you can address the question: "What are the most common problems new mothers face and how do they solve them?" Simply create a survey using Google Forms and, through social media and relevant groups, ask women with babies to fill it out.

Analyze the results and compile everything into one text that you'll publish on your site, and you've got excellent evergreen content

2. Make a case study 

Good case studies regularly attract audience attention and, moreover, directly demonstrate your expertiseYou can use a concrete example to show the challenges and problems you've encountered, showcase how you've found a solution, explain why that solution is effective, and demonstrate the results achieved.

This type of evergreen content will certainly not leave your potential clients and partners indifferent. It will influence them to trust you, increase your credibility, and set you apart from the competition.
In a case study, you don't have to talk exclusively about your success. On the contrary, you can tell a story to illustrate one of your failures, explaining what you've learned from it and describing the struggles you've been through, which can evoke empathy in the reader. 

With this evergreen content, you show your audience where the pitfalls are and convey the message that, since you've already fallen into them, they don't have to. In other words, you provide readers with direct and valuable information, while simultaneously showing that real people who learn from their mistakes stand behind your company.

3. Present statistical data A good alternative to research is to gather statistical data on a topic, i.e., to use research conducted by someone else. Of course, always cite your sources.

Shape this information into a text to which you'll add your expert commentary or interpretation that will be useful to readers and make your text an original work. You can also enrich everything by creating accompanying infographics or videos that will help the audience understand the content more easily.

As it turns out, audiences particularly like articles that discuss incredible, provocative, or shocking statistical data.

For example, an article titled "Seven out of 100 babies still wet the bed after the age of 3 due to this mistake" would likely capture the attention of most mothers. 

4. Compile a guide

Yes, you're adept in your business and have discovered all or at least most of the secrets. However, your potential customers might be encountering problems that are well known to you for the first time. By creating a guide on "How to (something, something)," breaking down the problem, and defining steps to the solution into easily understandable small sections, you're actually educating your audience and providing value.

For example, to a young couple expecting a baby and wanting to buy a high-value crib, a text explaining how to choose the frame, which mattress to choose, what dangers there are if a toy is hung above the crib, would be beneficial.

Another option for this type of evergreen content is to create checklists, which can be a separate text or inserted into a "how to" text. Their advantage is that they allow your audience to easily follow each step and identify where mistakes might have occurred if a problem arises.

You can think of checklists as a kind of culinary recipe where ingredients are precisely listed, and each step of preparing a delicious meal is explained. 

When creating a guide on how to choose a product or service, you're at great risk of actually making a direct promotion of what you offer. This isn't what the audience expects from content marketing and can't be classified as evergreen content.

You can avoid bias by focusing your tutorial on educating the reader, providing expert advice, and presenting different and even conflicting opinions.

5. Provide your audience with good advice 

The concept is quite simple. At the center of this type of evergreen content is a specific question or problem related to your niche, and the text itself is there to provide the audience with advice, an answer, or a solution, explaining why and how they will work.

For example, a question/problem that new parents have been asking for ages is "How to make a baby stop crying?" Although there are different pieces of advice you can give, here you need to focus on just one – the most effective one, and detail why it is effective, how it soothes the baby, whether it has pros and cons, etc.

Of course, questions/problems can be specific, as in the example above, or more general. For instance, in response to the question "How to raise a baby properly?", your evergreen content can provide an answer in the form of recommendations from a certain book that covers this topic.

To wrap up the story about evergreen content for your website.

Always keep in mind that such content must be original and requires a lot of time and effort, which means you'll have fewer posts on your site compared to the competition. However, here's where things are like the tale of the tortoise and the hare. Evergreen content is something that brings great benefits in the long run. 

Source: Domen.rs


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