Blendtec - A great example of building a strong online presence and brand awareness

If you were ever in a dilemma that your business is not for the Internet and that apart from selling products you cannot provide any additional value to your customers, then see how Blendtec does it
Blendtec is an American company that sells blenders…. Surely your answer would be.. Well, there are hundreds of companies that sell blenders... It's only a blender that I can present interestingly... Why would someone choose them.... What makes them different from other…

The answer to these questions lies in the fact that the Blentec company has devised numerous ways to provide its customers with additional values that they will not get elsewhere. They used numerous marketing techniques such as YouTube videos, quality content marketing, newsletter option, as the maximum utilization of social networks where they have over 180 thousand followers on Facebook and over 2000 reviews left (customer impressions). And the basis for all of this is the web presentation, which is extremely well designed

Therefore, the basis for success is a well-designed website that is consistent, functional, viewed, and especially interesting because it is full of great product descriptions. In addition, it is full of tips in the form of recipes and various ideas on how to use their blenders.

Photo: Blendtec.com 

Now we come to the part where the quality of this brand stands out the most, which is Content Marketing. How much content can you really create about blenders? Generating a large amount of content can be tricky if your product is very specific, but Blendtec does it creatively.

Blender's e-commerce website is full of recipes, presented in the form of video tutorials. Videos aren't limited to smoothie recipes either; the company also showcases more advanced recipes for soups, nut butters, and more.

By doing this, they are able to engage their readers with unique and unexpected content while also sending the message that their product's capabilities go beyond the capabilities of a standard home blender.

Facebook pages are also used to the maximum. They share content marketing content on their page, have good communication with clients, and have sales through their Facebook page. What is particularly important, apart from 120 thousand followers, they have over 2 thousand product reviews with a high overall rating, which they can later use for that high percentage of potential customers who like to read them before deciding to buy. 

Even more impressively, the Blendtec brand has become a successful YouTuber. Unlike the abundance of recipe suggestions present on their website, the company's "Will it mix?" videos delight users with their silliness and boldness.
Among the most popular clips are the iPad shuffle (with 12 million views) and the glow stick shuffle. These videos are not truly educational, but serve a different purpose; they manage to establish Blendtec as a funny, likable company with a memorable brand identity and a clearly effective product. 

They used another powerful tool, which is a newsletter sign-up, with the help of which they maintain constant attention with former and potential customers who express their desire to receive their useful advice in their email. 

 This example of a successful business in the online world proves that every business with a well-made website, presented Content marketing, interesting to potential customers and channels like Facebook, YouTube, Newsletter campaigns can achieve exceptional results if they are used in the right way. And as a basic element of the successful realization of an online presence, the website plays a role, which is further upgraded with various tools and techniques.

And what is equally important is that they created their brand awareness, brand that those who have heard and those who have not bought their blenders, not only customers... And that is very important because they may become customers too, and when they decide. what they will look at first are Blentec products.

Photos: Blentec screenshots