While surfing the Internet you've probably seen that some websites in the address bar start with http: // while others have another one with https: //. They are often in green color and sometimes it i...

"Google My Business" (GMB), which has evolved into "Google Business Profile" as of late 2021, is a free tool provided by Google to help business owners manage their online presence across the Google s...

Today, the existence and functioning of small businesses is a very complex task. For the simple reason that the existence of numerous competitors as well as large companies make it difficult for small...

If your small business is not present on social media, you may miss out on significant advantages for your brand. Through social media, you can acquire new customers and better engage with repeat ones...

To attract customers to your small business, you have to have a presence wherever those customers may congregate. From a simple sidewalk sign to an active presence in your community's Facebook group, ...

Launched in 2012, Dollar Shave Club's subscription razor service quickly disrupted the men's grooming products industry. Their innovative launch video, strong content marketing campaigns, and direct-t...

Nathalie Lete Nathalie Lete's clever homepage resembles a sketchbook, featuring a gridded background with her own illustrations. The various pages making up Nathalie's portfolio are connected by a uni...

1. GOOGLE ANALYTICS In this digital age, the importance of data to a business/website should never be underestimated. In fact, without proper tracking of website traffic, a business is literally lost,...