Small business website examples to inspire by Oberlo

 Are you thinking about creating or improving your small business website? Good idea!

In 2021, websites are an essential aspect of business – regardless of what industry you're in. And if you want to leave a lasting impression, you need to make sure that you create a website that stands out.

How?

In this article, we've hand-picked 25 of the best small business website examples to help guide and inspire your efforts. Then, we'll finish by answering some common questions about small business websites.

1. Men's fashion: Velasca
2. Children's products: Milk
3. Sunglasses: Shwood Eyewear
4. Women's fashion: Newton Supply Co.
5. Sportswear: Rhone
6. Footwear: Allbirds
7. Outdoor gear: Madsen
8. Jewelry: Bluboho
9. Accessories: Super Team Deluxe
10. Cosmetics: MFMG Cosmetics
11. Lifestyle: LEIF
12. Boutique: La La Land
13. Designer products: Studio Neat
14. Travel products: Minaal
15. Digital products: Modern Market
16. Furniture: Wrightwood Furniture
17. Furniture: Brosa
18. Home decor: Ivory & Deene
19. Technology: Ratio Coffee
20. Food products: I Love Mole
21. Nutrition: Press London
22. Art: Tattly
23. Unique products: Pop Chart
24. Pet products: Zee.Dog
25. Weddings: Silk and Willow

1. Men's Fashion: Velasca

Velasca sells handmade Italian leather shoes and accessories. Its website is clean and simple, and showcases the brand's distinctive Italian atmosphere. Notice the carefully chosen fonts and high-quality images. Also, the menu includes hand-drawn illustrations for every link. These pictures help make it clear what type of shoes or accessories the link leads to.  

2. Children's Products: Millk

Millk is an Australian clothing brand for babies and children. Like the brand's clothes, the website features soft and muted colors. There's also plenty of images highlighting product materials and design. The menu is straightforward and easy to access from anywhere on the website. Plus, this small business website example uses a mobile-responsive design.

3. Sunglasses: Shwood Eyewear

Shwood Eyewear designs and sells wooden sunglasses. This small business website layout is designed to showcase the brand's outdoorsy lifestyle. The website is simple, but there are plenty of high-quality video clips and images of their products. 

4. Women's Fashion: Newton Supply Co.

Newton Supply Co. designs and handcrafts beautiful waxed totes and bags in the USA. This small business website layout is clean and straightforward. It also makes great use of the company's story. Visitor's eyes are drawn to the photographs of the unique products captioned in a simple serif font. 

5. Sportswear: Rhone

Rhone makes innovative high tech sportswear and apparel for men who live an active lifestyle. The website uses bold fonts and monotone colors to place emphasis on the products. It features plenty of high-quality images and calls-to-action, like "Shop Now" and "Select a Size." 

6. Footwear: Allbirds

Allbirds is a footwear company that puts sustainability and natural materials first. This small business website example is minimal and sleek, and it's overflowing with stunning product images. The extensive drop-down menu makes navigation easy. Plus, the product pages showcase the features and benefits of each product.

7. Outdoor Gear: Madsen

Madsen makes and sells unique "Bucket Bikes" for the whole family. The brand is all about comfort and fun, and the website reflects these values. It uses bright, bold colors to create a feeling of playfulness. The site also provides plenty of instructional videos to help customers get the most out of their purchases. 

8. Jewelry: Bluboho

Bluboho is an online jewelry store. This small business website example pairs strong branding with practical functionality. The photographs are stunning and perfectly showcase the beautiful designs. As visitors scroll down the homepage, they're prompted to sign up for Bluboho's mailing list. Product pages feature plenty of images and details. Plus, the site is optimized for mobile devices.

9. Accessories: Super Team Deluxe

Super Team Deluxe sells stickers, pins, hats, and accessories inspired by internet pop culture. This small business website example uses bold colors and wacky fonts to illustrate the brand's character. Plus, colorful animations pop up every time you move your mouse. Make sure to check out "The Wall of Humility" at the bottom of the home page to see this brand strut its stuff. 

10. Cosmetics: MFMG Cosmetics

MFMG Cosmetics stands for Makeup for Melanin Girls. This company is trying to bring more inclusivity to the cosmetic world by designing a line of cosmetic products for darker skin tones. The website is simple and optimized for mobile devices. It uses the colors of its products paired with minimalistic fonts. Note the call-to-action banner offering a 10% discount code for visitors who sign up for the mailing list. 

11. Lifestyle: LEIF

LEIF is a lifestyle brand selling "beautiful things for everyday living." The brand sells through its website and its physical store in Brooklyn, New York. The website features muted color schemes with vibrant product images. The store sells a range of products in different categories and has created a straightforward drop-down-menu to make navigation easy.

12. Boutique: La La Land

La La Land is an online store featuring products created by a team of artists. The website shows the brand's personality with pink and green accents. However, it also has a white background, which highlights the bold, colorful product designs. The drop-down menu is clear, using words in all caps with a sans-serif font.

13. Designer Products: Studio Neat

Studio Neat designs simple, minimal products to solve common problems. This small business website example is neat and user-friendly. It places the products front-and-center. Plus, the website does a great job of highlighting the founders and their story at the bottom of the home page.

14. Travel Products: Minaal

Minaal creates innovative luggage for travelers. The website is sleek and precise – just like the brand's products. Minaal makes good use of social proof by highlighting notable websites that have featured its products. Plus, customers can purchase items from the site in multiple currencies. It also features a member's community and blog.

15. Digital Products: Modern Market

Modern Market sells a range of digital products and online courses. These include legal forms, Lightroom templates, and online photography classes. The website design exudes style and positivity, with high-quality photographs and a soft beige color scheme. 

16. Furniture: Wrightwood Furniture

Wrightwood Furniture is a store in Chicago that now makes more than 12% of its revenue from its Shopify website. The site's home page features a stunning image of its furniture store. The menu is simple and includes pictures to help users navigate. The website also provides a handy search filter.

17. Furniture: Brosa

Brosa sells furniture and homeware. The website's colors are light and muted, and the site makes good use of high-quality photographs. The menu is comprehensive, and the top-bar includes essential links, such as "Contact & FAQ," "Call Us," and "Covid-19."

18. Home Decor: Ivory & Deene

Ivory & Deene is a home decor store based in Australia. This small business website example promotes the luxury brand with an elegant color palette and subtle animated elements. Plus, the menu and search filters make navigation simple.

19. Technology: Ratio Coffee

Ratio Coffee sells high-tech coffee machines from its Shopify store. The brand is clearly aware of color psychology – a black, white, and grey color palette is often used by tech companies to emphasize balance and precision. The site also features high-definition videos of the company's products. 

20. Food Products: I Love Mole

I Love Mole sells tasty food products often used in Mexican cuisine. The website uses a white background to draw visitor's eyes to its colorful products. It also represents the vibrance of its products with striking orange and yellow accents.

21. Nutrition: Press London

Press London sells cold-pressed juices, groceries, and detox packages. The top bar includes three top-level categories with detailed drop-down menus to help users navigate the site. To help maintain its minimal style, the site uses icons for essential links, such as the shopping cart and search icons.

22. Art: Tattly

Tattly sells temporary tattoos created by a team of artists. The website features fantastic product images. It also uses bold colors to draw visitor's attention to product promotions and calls-to-actions.

23. Unique Products: Pop Chart

Pop Chart sells unique and creative posters. The navigation menu is very different from most websites and showcases their edgy brand. This small business website example makes great use of bold fonts and colors.

24. Pet Products: Zee.Dog

Zee.Dog produces and sells innovative and stylish products for cats and dogs. This small business website design example has a sleek, futuristic design paired with bold, colorful product images. It also features brilliant copywriting that exudes its brand voice.

25. Weddings: Silk and Willow

Silk and Willow is a wedding decor boutique that creates sustainable and environmentally-friendly products. The entire website is grey and white, which emphasizes the colors and variety of the brand's products. Also, the site creates a rustic feel by using serif and typewriter fonts.