Last weekend, I was on the road and starving after a morning of errands. I pulled out my phone and after rooting through a mess of confusing navigation, out-of-date PDF menus, and questionable hours of operation, I ended up heading home to settle for a sad bowl of cereal. I blame all-too-common terrible restaurant website design, and I'm not the on...

As a small business entering a new year, it's important to know two things: 1. The broader digital marketing trends to expect in the industry as a whole, and2. The smaller tactical strategies that are mainstream and already in full swing. The former is for readiness and results in the long term while the latter is for relevancy and results now.&nbs...

Facebook is the world's largest social networking site, with almost 2.9 billion monthly active users. It's only natural that entrepreneurs worldwide are wondering how to advertise a business on Facebook. However, beginner sellers often get overwhelmed when figuring out a new advertising platform. We get it: social media ads can be complicated. That...

Planning an online marketing campaign is very complex, but also an important factor that, if done well, can bring multiple benefits.There are numerous possibilities for choosing the appropriate marketing campaign. And each of them must be planned in detail, starting from finding a suitable niche, through writing quality content and creating graphic...

Mark McMurray is passionate about the outdoors and fishing - so passionate that he wants to eventually live out his retirement years helping others create wonderful days on the water. In 2003, he purchased an existing bait and tackle shop in Alton, Illinois, and decided to make it his own. McMurray called the shop Bluff City Outdoors. He runs it wi...

Copywriters, the ability to find the exact right words to tell your company's story isn't an easy feat, and it's even harder to do so consistently. So when we come across companies that are doing it successfully, we think their copywriters deserve a pat on the back (and a raise?). Take a look at some of the companies we think have stellar copy...

The need to be consistent in web design is one of the first things many designers learn. And despite the fact that it is a core tenant of good design, consistency can be difficult to obtain. Whether that is due to the scale of the project or other stakeholders want to have their say, entropy is a law for a reason. In this post we are going to take ...

Nathalie Lete Nathalie Lete's clever homepage resembles a sketchbook, featuring a gridded background with her own illustrations. The various pages making up Nathalie's portfolio are connected by a unique navigation menu, indicated by handmade illustrated icons spread throughout the page, giving attention to her artistic skill. This site is a g...

 If you're a small business owner — regardless of the industry — email marketing can help you foster better customer relationships and build a stronger brand to drive conversions and growth. Small business owners often assume that email marketing isn't for them, isn't effective, or is just too expensive. This couldn't be farther from the truth...

Having good product descriptions on your online shop is as important as having great images or a technically flawless website. Not only does it contribute to a positive customer experience, but it contributes to the credibility of your store, it can help your online shop rank higher, and boost conversions for your site's visitors. What is a good pr...

To attract customers to your small business, you have to have a presence wherever those customers may congregate. From a simple sidewalk sign to an active presence in your community's Facebook group, the goal is to be top of mind when consumers need your products or services. One of the most effective ways to keep your business front and center is ...

Giving your small business an online presence means more than simply putting up a little website with your company's address and phone number. It means setting up a virtual version of your business, with a welcoming, informative website, a Facebook page and Twitter account. In this electronic era, more people search online for the products and serv...

First impressions are everything, especially when it comes to web design. A landing page is a great way to get visitors to interact with your site by engaging with your calls-to-action, making a purchase, contacting you, or sharing your content. A landing page should be informative and direct, but also attention-grabbing and welcoming. It may seem ...

 Following these tips will help you in the long run. None are difficult, and none of them require any advanced expertise. But they can all have a huge impact on the designs you create. 1.Know your design's objective Every design project starts with an objective. Objectives offer a way to structure a project and validate its success. Before you...

People love pools and spas. They remind people of fun and relaxation. Marcus Sheridan, co-owner of River Pools and Spas, provided some great insight into the ways he uses social media and inbound marketing to drive growth for his business. Like many business owners, Sheridan‟s online marketing efforts consisted of a static website. Then, about two ...

Marketing your small business doesn't require a huge expenditure. On the contrary, many effective marketing practices - from creating a website to social media marketing and more - are perfectly doable on a low budget. But with so many marketing options, it might be difficult to know where to start. Should you opt for content marketing? Networking ...

1. GOOGLE ANALYTICS In this digital age, the importance of data to a business/website should never be underestimated. In fact, without proper tracking of website traffic, a business is literally lost, especially when it comes to how to optimize the website and make full use of it. Whether your website is run in the form of a personal blog, news por...

When thinking about a burger joint in Milwaukee, WI, it is likely hard to imagine a social media marketing pioneer. But that is exactly what you‟ll find at AJ Bombers. Joe Sorge, the owner of AJ Bombers and other restaurants in the Milwaukee are, describes himself as an early adopter and saw social media as a way to promote his new burger joint and...

Sometimes you need to quickly make a logo to realize a project. If you do not need the logo to have any specifics and be fully adapted to your brand, but you just want to have a simple logo, then there are many places to do it quickly and easily. However, if you want a more serious logo design, which would be specific, striking, unique and consiste...

According to a recent study by the Knight Foundation, 60% of small businesses now consider the online an important tool in marketing and sales efforts Small businesses are increasingly generating higher profits through their use of online marketing as latest small business statistics show that 78% of small businesses reported that their websites we...