Paying attention to small business trends and statistics is valuable to anyone who owns or wants to own a small business. Because it helps you understand both risks and opportunities. The below list of small business statistics provides a high-level overview of the small business landscape in 2024. And they're organized by category. So you can focu...

According to a recent study by the Knight Foundation, 60% of small businesses now consider the online an important tool in marketing and sales efforts. Small businesses are increasingly generating higher profits through their use of online marketing as latest small business statistics show that 78% of small businesses reported that their websites w...

Affordable, designer-quality eyewear delivered directly to your doorstep. That's exactly what Warby Parker has provided their loyal base of buyers for over a decade. Pioneers in the DTC (direct-to-consumer) space since 2010, the company now boasts a $3 billion valuation, dozens of in-person locations, and millions of satisfied customers to their na...

Enter your text here ...  If you're new to web design, understanding how to create a landing page that converts visitors into customers can seem overwhelming. But don't worry! We'll break down the basics of User Experience (UX), the information you need to provide, and the technical elements that make a landing page effective. Let's dive in! W...

In today's digital arena, a website serves as the nexus of a business's online identity. But what exactly is a website, and why is it crucial for every enterprise, especially in the current landscape?A website is more than just a digital brochure; it's a dynamic platform where potential customers can interact, learn, and make decisions.  In fa...

Founded by passionate travelers Cecilia Fortunatti and Mayumi Kurimori, VaiViver is an ecotourism agency focused on offering much more than just trips. It's a gateway for people to connect with Brazil's natural wonders, vibrant history, and indigenous communities. Operating year-round with frequent weekend excursions, VaiViver's mission is to inspi...

Thanks to the evolution of the internet, online retailers can easily create and showcase their products and services through eCommerce websites. And while potential customers for a brick-and-mortar store are geographically limited, eCommerce stores can serve customers worldwide with the click of a button.  As a result, an eCommerce site expand...

Having an attractive web design is critical to a site's success, as 38% of visitors will leave a site if it's visually unappealing.If you're just starting to create websites, it might be difficult to figure out what will retain or drive visitors away.Thus, learning about web design best practices will give you a starting point to make strategic dec...

Instagram is an excellent platform for brands to reach consumers who are interested in learning about new products, services, and other offerings. With Meta's ad targeting, you can get in front of your audience when they're most receptive. But when you're targeting your audience, you want to make sure you're making the most of those views. And you ...

In the world of content management systems (CMS), Joomla is known for its flexibility and robust feature set. But like any other CMS, sometimes the core features aren't enough for every website owner's needs. This is where Joomla extensions come into play. In this guide, we'll walk you through what Joomla extensions are, their types, and how they c...

WordPress plugins are a crucial aspect of building WordPress websites as they allow users to add additional features without touching a single line of code. Plugins help make WordPress the easy-to-use, flexible, and feature-rich content management system it's known today. Having a basic knowledge of plugins is essential for every WordPress user, an...

Facebook ad objectives are a choose-your-own-adventure type deal. Each objective sets you on a different path with unique steps and outcomes. And just as selecting your adventure determines your journey and ending, choosing the right Facebook objective guides your campaign's direction and results. So in this post, to help you choose the right Faceb...

In the bustling world of digital marketing, understanding the effectiveness of each promotional campaign you run is not just important — it's absolutely non-negotiable. That's where UTM tags come into play, turning guesswork into precise, actionable insights. If you're looking to improve your marketing strategy, stick around as we guide you through...

Silver in the City, owned by Kristin Kohn, is a boutique specializing in unique and whimsical gifts. The boutique strives to offer customers an exclusive gifting experience — where they can offer their loved ones thoughtful gifts from a local shop. From jewelry to houseware items, you will certainly find the ideal gift for any occasion. Silver in t...

Website traffic statistics are one of the key tools for any website owner or digital marketer. Whether you have a personal blog or manage a business website, understanding and tracking website traffic statistics is essential to the success and growth of your online presence. Having insight into site visit statistics allows you to gain a deeper unde...

In today's digital age, small and local businesses have unprecedented opportunities to expand their reach and grow their customer base through online platforms. Leveraging a combination of website development, content marketing, social media engagement, YouTube presence, Google My Business optimization, Google Ads, and online sales strategies can s...

A Google Business Listing is a profile that local businesses create on Google, providing essential information such as their address, phone number, website, hours of operation, and other details. These listings appear when people search for businesses and places on Google Search and Maps. They are a crucial tool for small and local businesses for s...

More than 89% of consumers look up a business online before making a purchase. Without an online presence, your business may lose potential customers and struggle to compete with competitors who have websites. To help you make your own website, we have researched 20 of the best small business website examples to inspire you. These small business we...

Facebook has been a crazy powerful advertising platform for nearly 10 years now. Over the years, the targeting options have gotten super granular to help you better reach your potential customers. But with new privacy measures—namely, the deprecation of third-party cookies and Apple's iOS 14 (and higher) privacy features—this is all changing. But t...

The internet is flooded with an enormous number of texts every day. In such circumstances, it's not easy to keep up with the competition while maintaining the quality of the content presented to the audience. That's why we should remember the old saying: "Work smarter, not harder". What does that mean?  Instead of constantly researching new to...