Small business websites are more than just digital storefronts. They are powerful tools that can elevate a brand's online presence and drive business growth. In this digitally powered market, small businesses need a strong web presence to compete, and statistics show that having a website is essential. According to small business website statistics...

The world as we know it begins to change radically on November 30, 2022. This is the date when the first version of Chat GPT was released to the public. Developed by the startup OpenAi, Chat GPT has delighted and scared the world in a very short time. In this article, in addition to Chat GPT, we will list some other AI tools that can help you incre...

Facebook is a powerful tool for small businesses. Learn how to use Facebook Pages, ads and other engagement tools. Facebook has more than 2.91 billion active users, making it a vital platform for small business sales and social media marketing.A Facebook Business Page can connect you with customers and offer key information about your business, pro...

Digital marketing uses digital technologies including websites, social media, blogs, email, and mobile apps to reach new customers and engage with current customers. The strategies you'll use will have many components, depending on the type of business and how you interact with your customers. Digital marketing can be complex and time-consuming, an...

When it comes to your website, you need to give your customers a terrific experience to get them hooked on your brand. Imagine you launch the perfect website for your business. Everything is flawless—the layout, the performance, the navigation, the copy. It all creates the dream experience for your users, and people rave over it.  Well, you'll...

According to SurePayroll, 74% of small businesses do not have an online store. Historically, many small businesses have relied on positive word of mouth and their local community to build and sustain their business over the years. Positive word of mouth and community support will always be an important factor; however, it is no longer enough on its...

What Are Google Ads? Google Ads, also known as Pay-Per-Click (PPC) is a form of search engine marketing. You pick a set of keywords that is relevant to your business and worth paying for, then write search ads to match them. This adds you into the search engine results page (SERP) auction, where advertisers compete to have their ads shown to users ...

Last weekend, I was on the road and starving after a morning of errands. I pulled out my phone and after rooting through a mess of confusing navigation, out-of-date PDF menus, and questionable hours of operation, I ended up heading home to settle for a sad bowl of cereal. I blame all-too-common terrible restaurant website design, and I'm not the on...

As a small business entering a new year, it's important to know two things: 1. The broader digital marketing trends to expect in the industry as a whole, and2. The smaller tactical strategies that are mainstream and already in full swing. The former is for readiness and results in the long term while the latter is for relevancy and results now.&nbs...

No matter what a company does, digital marketing is one of the main channels for it today to attract an audience to the site, gather a community and collect valuable information about potential clients. However, you will agree, this is not an easy job at all, especially if you do everything "on foot". Tracking and handling all the pieces of this pu...

Facebook is the world's largest social networking site, with almost 2.9 billion monthly active users. It's only natural that entrepreneurs worldwide are wondering how to advertise a business on Facebook. However, beginner sellers often get overwhelmed when figuring out a new advertising platform. We get it: social media ads can be complicated. That...

Planning an online marketing campaign is very complex, but also an important factor that, if done well, can bring multiple benefits.There are numerous possibilities for choosing the appropriate marketing campaign. And each of them must be planned in detail, starting from finding a suitable niche, through writing quality content and creating graphic...

Mark McMurray is passionate about the outdoors and fishing - so passionate that he wants to eventually live out his retirement years helping others create wonderful days on the water. In 2003, he purchased an existing bait and tackle shop in Alton, Illinois, and decided to make it his own. McMurray called the shop Bluff City Outdoors. He runs it wi...

Copywriters, the ability to find the exact right words to tell your company's story isn't an easy feat, and it's even harder to do so consistently. So when we come across companies that are doing it successfully, we think their copywriters deserve a pat on the back (and a raise?). Take a look at some of the companies we think have stellar copy...

The need to be consistent in web design is one of the first things many designers learn. And despite the fact that it is a core tenant of good design, consistency can be difficult to obtain. Whether that is due to the scale of the project or other stakeholders want to have their say, entropy is a law for a reason. In this post we are going to take ...

Nathalie Lete Nathalie Lete's clever homepage resembles a sketchbook, featuring a gridded background with her own illustrations. The various pages making up Nathalie's portfolio are connected by a unique navigation menu, indicated by handmade illustrated icons spread throughout the page, giving attention to her artistic skill. This site is a g...

 If you're a small business owner — regardless of the industry — email marketing can help you foster better customer relationships and build a stronger brand to drive conversions and growth. Small business owners often assume that email marketing isn't for them, isn't effective, or is just too expensive. This couldn't be farther from the truth...

Having good product descriptions on your online shop is as important as having great images or a technically flawless website. Not only does it contribute to a positive customer experience, but it contributes to the credibility of your store, it can help your online shop rank higher, and boost conversions for your site's visitors. What is a good pr...

To attract customers to your small business, you have to have a presence wherever those customers may congregate. From a simple sidewalk sign to an active presence in your community's Facebook group, the goal is to be top of mind when consumers need your products or services. One of the most effective ways to keep your business front and center is ...

Giving your small business an online presence means more than simply putting up a little website with your company's address and phone number. It means setting up a virtual version of your business, with a welcoming, informative website, a Facebook page and Twitter account. In this electronic era, more people search online for the products and serv...