People love pools and spas. They remind people of fun and relaxation. Marcus Sheridan, co-owner of River Pools and Spas, provided some great insight into the ways he uses social media and inbound marketing to drive growth for his business. Like many business owners, Sheridan‟s online marketing efforts consisted of a static website. Then, about two ...

Marketing your small business doesn't require a huge expenditure. On the contrary, many effective marketing practices - from creating a website to social media marketing and more - are perfectly doable on a low budget. But with so many marketing options, it might be difficult to know where to start. Should you opt for content marketing? Networking ...

1. GOOGLE ANALYTICS In this digital age, the importance of data to a business/website should never be underestimated. In fact, without proper tracking of website traffic, a business is literally lost, especially when it comes to how to optimize the website and make full use of it. Whether your website is run in the form of a personal blog, news por...

What is Lottie? A Lottie is a JSON-based animation file format that enables designers to ship animations on any platform as easily as shipping static assets. They are small files that work on any device and can scale up or down without pixelation. How can I use a Lottie? It's easier than you think, with LottieFiles you can import and preview your L...

Preparation of Quality materials is essential for better results of your web projects. If your web project is prepared in technical and graphic terms, but the quality of the material is not at a high level, then all the time and efforts are in vain. For this reason, the material for the website is done in accordance with the fact that visitors come...

Today, the existence and functioning of small businesses is a very complex task. For the simple reason that the existence of numerous competitors as well as large companies make it difficult for small businesses to do positive business. And also threaten their survival on the market is questionable. What can help small businesses survive is reflect...

A landing page is a page that consists of only one page and serves as just saying that you "land" on it because you came to it through an advertisement. A landing page can be an isolated introductory page of a site that is an introduction to a larger site or store, or it can be a page that is itself designed to provide information about a smaller b...

Facebook Creator studio One of the simplest tools, which is free, was created by the Facebook. It can be just as good for manage Facebook and Instagram pages in the same time. If you manage a business page on Facebook, you will be able to access Creator Studio. If your Instagram account is set up as a business profile, and you have linked it to one...

SEO is an abbreviation of the words Search Engine Optimization and means every action that is carried out on and off the site with the aim of better ranking of the site on search engines for certain areas and keywords. This process improves organic visibility on search engines, i.e. free search results. When we mentioned some general explanations o...

SEO is an abbreviation of the word Search Engine Optimization, which means every action that is performed on and off the site with the aim of better ranking of the site on search engines for certain areas and keywords. This process improves organic search engine visibility and free search results. There are numerous types of search engines in the w...

Plugins, sometimes also referred to as "modules", "extensions", or "add-ons", depending on the CMS, are pieces of software that can be added to a content management system to extend its default functionality. They enable custom features and integrations to be added to a website without needing to alter the core code of the CMS. Here's a brief overv...

There are numerous divisions in which different types of sites can be described. Some of the first divisions were related only to static and dynamic sites, later static and dynamic got their subcategories with the development of new technologies and CMS systems. So at the moment it is possible to report a really wide and diverse division, but we ha...

When thinking about a burger joint in Milwaukee, WI, it is likely hard to imagine a social media marketing pioneer. But that is exactly what you‟ll find at AJ Bombers. Joe Sorge, the owner of AJ Bombers and other restaurants in the Milwaukee are, describes himself as an early adopter and saw social media as a way to promote his new burger joint and...

Sometimes you need to quickly make a logo to realize a project. If you do not need the logo to have any specifics and be fully adapted to your brand, but you just want to have a simple logo, then there are many places to do it quickly and easily. However, if you want a more serious logo design, which would be specific, striking, unique and consiste...

According to a recent study by the Knight Foundation, 60% of small businesses now consider the online an important tool in marketing and sales efforts Small businesses are increasingly generating higher profits through their use of online marketing as latest small business statistics show that 78% of small businesses reported that their websites we...

The essential goal of landing pages is to convert visitors into customers. Marketers, designers, and copywriters work closely together to achieve leads and conversions. The difference between a website's homepage and a landing page is the information they gather and its purpose. Where homepages share general information about the business, landing ...

 Are you thinking about creating or improving your small business website? Good idea! In 2021, websites are an essential aspect of business – regardless of what industry you're in. And if you want to leave a lasting impression, you need to make sure that you create a website that stands out. How? In this article, we've hand-picked 25 of the be...

Many business people faced with the task of writing for marketing purposes are quick to say: "Hey, I'm no Hemingway!" But really, who better than Hemingway to emulate? Rather than embracing the flowery prose of the literati, he chose to eschew obfuscation at every turn and write simply and clearly. Hemingway's writing style "Succinct" is one of the...

If you're a small business owner, you're likely familiar with the term "there are not enough hours in the day." From drafting proposals and meeting with clients to keeping on top of emails and administration tasks, your days are full. It's easy to become overwhelmed and exhausted. Fortunately, technological advances in software and apps mean that t...

As every year, Data Reportal, in collaboration with We Are Social and Hootsuite, publishes a report on the digital world. For the purposes of this report, tools such as Statista, SemRush, GWI and the like were used. The most interesting statistics on the use of the Internet in 2022 When we talk about mobile device users globally, more than two thir...