BusinessDasher: 26+ Powerful Small Business Marketing Statistics For 2024

According to a recent study by the Knight Foundation, 60% of small businesses now consider the online an important tool in marketing and sales efforts.

Small businesses are increasingly generating higher profits through their use of online marketing as latest small business statistics show that 78% of small businesses reported that their websites were successful in generating new leads and customers as well as raise brand awareness and increase sales.

Here is a detailed breakdown of the small business marketing statistics.

Small Business Marketing Statistics: Key Numbers

• 73% of small businesses have a websites.
• About 47% of small business owners do all of their own marketing.
• Small business owners spend 20 hours a week on marketing.
• 60% of small businesses use digital marketing to attract customers and sales.
• Business blogging leads to 55% more website visitors.
• 47% of businesses spent less than $10,000 on digital marketing.
• 81% of shoppers research online before purchasing.
• 17% of small businesses invest in search engine optimization.
• 96% of small businesses use social media as part of their marketing strategy.
• 61% of marketers say generating traffic and leads is their most difficult challenge.

Small Business Marketing Budget Statistics

• On average, a small business spends 8.11% of its total revenue on marketing
• 47% of small businesses spend $10,000 or less per year on digital marketing.
• 56% of small businesses plan to increase their spending on social media advertising.
• 41% of small businesses intend to boost their investment in online advertising channels such as Google search, banner ads, and retargeted ads.
• 61% of millennial business owners spend more than $50,000 on advertising annually, while 52% of baby boomer business owners spend less than $10,000.
• B2B enterprises that sell services devote 12% of their revenue to marketing.

Sources: (SBA, Gartner, Bigcommerce, Hubspot, and Revlocal, Prnewswire)

Small Business Owners Marketing Challenges Statistics

What are their top challenges when marketing their businesses?

• Finding new customers—60%
• Determining what is working/measuring performance—33%
• Lack of resources (time, budget, skills)—32%
• Retaining current customers—31%
• Creating a strategy/plan—25%
• Sending the right messages—25%
• Using multiple platforms/tools—24%
• Motivation—19%

Source: (Forbes)

Statistics On Marketing Tasks Where Small Businesses Need The Most Help

• Social media marketing—54%
• Email marketing—19%
• Contact management—13%
• Event management—8%
• SMS (text) marketing—6%

Small Business Marketing And Website Statistics

• 73% of small businesses have a website.
• 43% of small businesses plan to invest in their website performance.
• 23.5% of small business owners plan to build a website soon, while 3.5% have no plans.
• Seven out of 10 small business websites don't include a call to action.
• 92% of business owners believe that having a website is the most effective digital marketing strategy.

Sources: (MarketingScoop, Instagram, Forbes)

Small Buisness Social Media Marketing Statistics

• 96% of small businesses use social media in their marketing strategy.
• 41% of businesses are using social media to drive revenue.
• 90% of marketers say social media marketing has increased their business's exposure.
• 75% of marketers say social media marketing has increased traffic to their business.
• 20.77% of small business owner spend ten hours or more on social media marketing.
• 83.3% of small business owners use Facebook for social media advertising, and 47.9% use Instagram, while 18.1% use youtube.

Sources: (Storybox, VerticalResponse, Statista, OptinMonster,)

Small Business Email Marketing Statistics

• 64% of small businesses use email marketing.
• 54% of small businesses send emails at least once per week.
• 79% of small businesses say email marketing is important to their business strategy.
• 43% of small businesses have 500 or less email subscribers.
• 94% of small businesses write their own marketing emails instead of outsourcing their copywriting.
• 77% of small businesses average email click-through rates between 1% and 10%.
• 61% of small businesses with effective or very effective email copy have click-through rates of 6% or higher.

Sources: (Hubspot, AWeber)