TrustPilot: 70+ Instagram Statistics Marketers Need to Know in 2024

Ready to dive into the world of Instagram?

Before we plunge into 2024's Instagram statistics, let's take a quick trip down memory lane.

Remember last year? Instagram supercharged its offerings for creators. Achievement badges, subscription options, and creator portfolios? Yep, they did that.

But hold on… 2024 started with a bang! Enter "Broadcasting Channels".

And just when you thought they were done, along came Instagram Threads, taking on Twitter.

Bold move!

And guess what?

A jaw-dropping 100 million signups in just five days, according to a tracker.

Now, for the brands out there… With revamped Reel features, there's a fresh playground. Think bigger reach, better engagement, and thriving communities.

Wondering what's in store in this blog? Well, here's a snapshot:

• General Instagram statistics
• Instagram usage statistics
• Instagram demographics statistics
• Instagram engagement statistics
• Instagram business statistics
• Instagram advertising statistics

Understanding these statistics is crucial for marketers striving for a stronghold in 2024. Let this compilation of over 70+ Instagram statistics be your guiding star, paving the way to amplify your brand's presence this year. 

GENERAL INSTAGRAM STATISTICS

Instagram, a visual titan in the social media arena, has transformed the digital landscape since its inception. With billions of users worldwide, it's not just a photo-sharing platform but a digital behemoth.

Each scroll and swipe unravels a vast universe of content, from sunsets in Santorini to tutorials on the latest dance craze. Discover the sheer magnitude of Instagram.

1. Instagram has over 2 billion monthly active users. Also, it has over 500 million daily active users, making it the 4th largest social media network in the world.
2. Instagram is the 6th most visited website in the world.
3. Instagram is the 10th most searched term on Google, with a massive search volume of 338,000,000.
4. Approximately 20.3% of all active internet users use Instagram daily, showcasing its widespread adoption.
5. 23.92% of the 4.18 billion active mobile internet users access Instagram monthly, the same amount of people who live in Europe and North America combined.
6. The number of Instagram users in 2022 marks a 5.79% annual increase from 2021.

Sources: Datareportal, SemRush, ExplodingTopics, DataReportal, Backlinko

INSTAGRAM DEMOGRAPHICS STATISTICS

Behind every like and double-tap, there are diverse users with unique backgrounds. From teenagers seeking the latest trends to seniors connecting with old pals, Instagram's audience is as varied as it is vast.

Explore the intriguing blend of age groups, geographic locations, and gender distinctions that paint the vivid portrait of Instagram's global community.

1. The highest number of Instagram users are from India (326.6 million), followed by the US (168.6 million) and Brazil (132.6 million).
2. The 18-34 age group is the largest of the demographics, contributing to 60% of total Instagram users.
3. As of 2021, Gen Z users in the US spend almost 5 hours per week on Instagram.
4. 70% of Instagrammers are under 34 years.
5. 47.8% of all Instagram users are female, while 52.2% are male.
6. 87% of Instagram users live outside the US.
7. About 21% of US Gen Z adults use Reels weekly.

Sources: DataReportal, Statista

INSTAGRAM BUSINESS STATISTICS

From local boutiques to global conglomerates, Instagram has emerged as a pivotal platform for business growth. The 'Shop Now' tags and sponsored stories are just the tip of the iceberg.

Delve into how brands leverage their Instagram presence, the ROI they're witnessing, and the innovative strategies rewriting digital marketing rules.

1. There are over 200 million businesses on Instagram promoting their services and products.
2. US-based online stores lead with 86% Instagram accounts, followed by 81% accounts from the UK and 75% from Germany-based online stores.
3. 90% of Instagram users follow at least one business account.
4. 62% of users say they are more interested in a brand after seeing it in an Instagram Story.
5. 81% of Instagrammers use the platform for researching new products and services.
6. 87% of Instagram users say they take action after seeing a product on Instagram.
7. On average, major brands post on Instagram 1.56 times every day.
8. 98% of fashion brands use Instagram for marketing.
9. Over 150 million people use Instagram monthly to communicate directly with a business.
10. 68% of weekly Instagram users visit the platform to interact with creators.
11. 93% of marketers have already used Instagram to acquire potential customers.
12. 74% of Instagram marketers want to reach a new target audience, 69% wish to improve brand awareness, and 46% want to increase sales.
13. 54% of all influencers on Instagram are nano-influencers, while 33% are micro-influencers.
14. 61% of consumers trust influencer recommendations more than brand content (38%).
15. Nano-influencers are also rising, with the highest engagement rate at 5%.
16. 36% of businesses use Stories to promote their products.
17. 98% of fashion brands are on Instagram.
18. 67% of users watch branded Stories.
19. 73% of marketers favor Instagram for influencer marketing.
20. The average monthly follower growth of business accounts on Instagram is +1.79%.

Sources: Embed Social, Facebook, Builtin 

INSTAGRAM ADVERTISING INSIGHTS

Standing out is the key in the crowded digital market, and Instagram ads are the magic wand for brands.

But what makes an ad click-worthy?

Is it the compelling visuals, the catchy caption, or the correct targeting?

Discover the secret recipe for ad campaigns that truly convert.

1. Instagram ads have the potential to reach 849.3 million users.
2. Instagram marketers spend 69% of their budget on influencer marketing on Instagram.
3. Micro-influencers, who generally have 50,000-100,000 fans, are used by businesses to advertise their products.
4. India has the highest Instagram ad audience size, with 180 million, followed by the United States (170 million) and Brazil (110 million).
5. Instagram Stories ad revenue is expected to increase to $20.03 billion in 2023.
6. The ads on Instagram Stories contribute to nearly 26.7% of the platform's ad revenue in 2023, up from 26.4% in 2022.
7. The 18-24 age group accounts for the largest section of Instagram's advertisement audience.
8. 83% of consumers claim they use Instagram to discover new products or services.
9. Instagram's bogus bot accounts cost marketers an estimated $1.3 billion yearly in the advertising ecosystem.
10. Video ads have 3x more engagement than photos.

Sources: Content Studio, Statista, Backlinko, Statista,

Conclusion

In the rapidly evolving world of social media, leveraging statistics about Instagram is more crucial than ever. Businesses witness unprecedented engagement and conversion rates as the platform introduces innovations like Reels and interactive shopping. These numbers are a goldmine for marketers, offering insights to refine their strategies.

To maximize potential, employ tools that streamline your Instagram campaigns, such as SocialPilot. Whether scheduling content or analyzing engagement, understanding these stats is the key.

As you harness these insights, craft compelling posts and explore tools that support multi-platform growth. Dive deep, strategize smartly, and watch your digital presence soar.

Source: Social Pilot