Bluehost: 52 Website Content Ideas for Small Businesses

If you're a new website owner, consider investing in content marketing. It is easily the most cost-effective marketing strategy.

It establishes your brand as an authority and offers several benefits:

• Increased visibility in search engine results
• Improved conversions
• Brand awareness
• Increased audience trust

Ideally, every business website should deliver new content weekly (or more frequently). But brainstorming for new posts can be challenging.

We've put together a list of 52 website content ideas to help you fill your editorial calendar.

Brand Goals

Start the new year with renewed energy. Create content that establishes your brand goals for the coming year.

Share loyalty programs, new products in the works, or improved customer service policies. 

Giveaway

Online contests or giveaways are always an excellent way to drum up engagement.

Run a contest on your website asking users to follow your social media pages or 'like' your posts.

Industry News

Use Google Alerts to curate daily industry news snippets from around the globe. You can also share newsworthy Twitter posts to score points with your fans.

Informative post

Look out for your audience and share information that might be helpful for them. For example, online security is a massive concern for many shoppers. You can write a post that explains what you do to ensure website security and offer steps or tips for your readers to protect their privacy and security.

Customer Review

Nine out of 10 consumers trust customer reviews as much as recommendations from family and friends. Highlight a customer review and invite your loyal followers to submit their own.

FAQs

Update your FAQ page so your readers can find quick answers to the most common issues. And add a live chat widget for easy access to your company when customers want additional information.

E-Books

E-Books are another great website content idea. You can think of them as longer, more in-depth blog posts that come in a PDF format and are downloadable. Create an e-book and use them as a lead generation tool — offer them for free in exchange for a customer's email address.

Infographics

Create a stunning infographic to help your readers learn visually. You can design an infographic to explain complex topics or share recent statistics.

Testimonials

If you've been in business for a while and have a few clients under your belt, it shouldn't be hard to ask for a testimonial. You can also use testimonials to support a write-up presenting your product's best features.

Case Studies

Case studies examine how you achieved success in a particular situation.

Case studies often border on the fine line between content marketing and advertising. So include practical takeaways for the audience.

Tips and Tricks

You can share some tips, tricks or life hacks to make your customers' lives easier.

Success Stories

Are you running out of website content ideas? Share success stories of someone you look up to. If they're someone you know personally, you can even interview them.

Website Homepage Content Ideas

Welcome to a world of captivating website homepage content ideas that will effortlessly engage your audience and leave a lasting impression. Coming up with valuable website homepage content ideas doesn't have to be hard.