Why content marketing is important for small businesses and how to get the right strategy

This form of marketing does not explicitly promote a brand, but instead stimulates consumer interest in its product or service. The idea is that the more value you offer consumers in the form of expert knowledge, the more interested they will be in buying your product. The main goal is to tell the story of the product, present the product through its benefits, and answer the questions and parts that most interest them. 

2. Content Marketing on social networks

With over 4.2 billion global social media users, it's easy to understand why so many businesses are investing in social media marketing. There are a number of platforms (e.g. Facebook, Instagram, Pinterest, LinkedIn, Snapchat) you can work with and several ways you can create and share content on each (e.g. photos, live videos, pre-recorded videos, stories) ). 

3. Infographic Content Marketing

Infographics present content, information and data in a graphic format that is easy to understand. With a mix of simple wording, short statements and clear images, infographics are a great way to communicate your content effectively. They work well if you're trying to boil down an educational and/or complex topic so that all audience members can understand it.



4. Content Marketing blog post

Blogs are a powerful type of inbound content and allow for a lot of creativity in terms of their purpose and subject matter. With a blog, you can do things like promote other internal and external content and blog articles through links, add social sharing buttons, and include product information. 

Paid ads can help you reach a large audience and allow you to position yourself in all the places you want to be seen — paid ads are especially useful when paired with inbound marketing. There are many places you can share paid ads, including social media, landing pages, banners, and sponsored content. 

So these are just some of the most basic and common ways to distribute Content Marketing. What is important to note is that before distribution you must first determine the strategy for presenting your Content Marketing. Establishing a strategy is very important because with it you set the goals you want to achieve, define the audience you are addressing, and choose channels and methods of promotion according to where your previously defined audience is located. 

Content Marketing Strategy

Building a proper content marketing strategy aims to build an organized system with specific goals, metrics and processes based on proven methods that will adjust the content exactly to the previously determined goals and results. In this way, brevity, style and way of writing are built and the direction that leads to previously defined goals. 

A well-defined strategy plays a very important role in achieving the set goals. For this reason, it is necessary to work out the strategy in as much detail as possible and follow up as many already established elements as possible that achieve success in defining the strategy.