Small Business Websites and Marketing Statistics 2023 by BusinessDIT

Small business websites are more than just digital storefronts. They are powerful tools that can elevate a brand's online presence and drive business growth.

In this digitally powered market, small businesses need a strong web presence to compete, and statistics show that having a website is essential.

According to small business website statistics, 36% of small businesses do not have a website, while 81% of consumers research products or services online before purchasing. These numbers demonstrate the importance of small businesses investing in a website to reach and engage with their target audience.

Key Finding: Small Business Website Statistics

71% of small businesses have their own website.
75% of consumers judge a business's credibility based on their website
81% of shoppers research a business online before making a purchase.
Small businesses with websites grow 2X as fast as those without.
48% of people said that the number one factor they used to determine a business's credibility was their website design
Over 1 out of 3 of small business owners feel that their business is too small for a website.
Approximately 28.1 million websites using Google Analytics.

According to a recent study by the Knight Foundation, 60% of small businesses now consider the online an important tool in marketing and sales efforts.

Small businesses are increasingly generating higher profits through their use of online marketing as latest small business statistics show that 78% of small businesses reported that their websites were successful in generating new leads and customers as well as raise brand awareness and increase sales.

Here is a detailed breakdown of the small business marketing statistics.

Key Finding on Small Business Marketing Statistics & Trends

69% of small businesses use digital marketing to attract customers and sales.
36% of small businesses don't have a website still.
96% of small businesses say they use social media in their marketing strategy.
61% of marketers say their biggest challenges are generating traffic and leads.
Only 10 of the small business do not use any type of marketing.
17% of small businesses are investing in search engine optimization.(SEO)
47% of small business owners run marketing entirely on their own.
74% of consumers rely on social media to guide purchasing decisions.
41% of local businesses depend on social media to drive revenue.
46% of all searches on Google have local intent
81% of shoppers research online before purchasing.

Small Business Marketing Alone

At the end of the day, small business owners need to be able to reach customers without being able to afford the cost of traditional marketing.

According to the latest statistics, 47% of small business owners run marketing entirely on their own.[1]

Well established businesses can rely on their reputation and customer loyalty, but smaller businesses that are still establishing themselves need to take a more resourceful approach.

Number of online research before shopping

Nowadays, you have to be online if you want to sell products. More and more consumers are researching online before making purchases. In fact, research suggests that 81% of shoppers conduct online product and service research before making a buying decision (MarketingProfs). That's why it's important to optimize your website for the search engines in addition to your customers.

Consumers use social media to make purchases.

Customers want an authentic experience as well as more value from their purchases. Brands can communicate with their customers on social media in ways that improve customer loyalty, brand exposure, and fan engagement.

It is highly important for small businesses to make a strong presence in social media to promote products and services because 74% of consumers are actively looking for social proof before making any purchasing decision [3] according to the Digital Marketing Magazine that is based in the UK.

Small firms claim to use social media for marketing.

Small businesses all over the world are benefiting from social media marketing. In fact, according to Social Media Examiner, 96% use social media to find useful and having success using it.[4]

If you aren't currently trying to grow your business through social media, now is the time to start marketing your product and service through various social media platforms such as Facebook, Twitter, Instagram, TikTok, and many others popular social network platforms.

Small Business with no website.

If you are in the category of 36% who don't have a website, it's not too late to start. My recommendation for anyone with a small business is to get a site started immediately, before you lose the business.

The trends of online marketing for businesses looks extremely positive and having a website for small businesses can play a key role to drive new clients or customers to the businesses.

64% of small businesses have a website.

Owning a website has become an absolute must for small businesses. There are plenty of reasons for this, ranging from the ability to improve online visibility to keeping shop hours and services posted. But regardless of the reasoning behind its creation, combining Google My Business with a website is a great idea for local businesses.

41% of local businesses depend on social media to drive revenue.

There are a number of statistics that show the importance of social media for local businesses but perhaps this one shows it best. No matter what you do online, especially if you don't have an online presence, you need to be on social media.

75% of people have judged a company's credibility based on its website design

Does your website's design affect whether or not people would do business with your company? In many instances, it does. Whether you are selling a product via an e-commerce site or offering a service, if you want to be successful, there is much more to the design of your site than just the color scheme.

46% of all searches on Google have local intent

This is why local search results and Google Maps are crucial to your business' online presence. They're the only way to interact with the user at this stage in their journey, so use them wisely. If you don't have a professional-looking website with local information, or your reviews aren't showing up on map searches, you should definitely make it a high priority to fix that!

Source: BusinessDIT