If you're a new website owner, consider investing in content marketing. It is easily the most cost-effective marketing strategy.
It establishes your brand as an authority and offers several benefits:
- Increased visibility in search engine results
- Improved conversions
- Brand awareness
- Increased audience trust
Ideally, every business website should deliver new content weekly (or more frequently). But brainstorming for new posts can be challenging.
We've put together a list of 52 website content ideas to help you fill your editorial calendar.
- Brand Goals
- Discounted Items
- Listicles
- Feature Celebrity
- Giveaway
- Industry News
- Employee Appreciation
- Video tutorial
- Book review
- Informative post
- Quotes
- Resource Page
- Interviews
- Business Page Update
- Easter roundup
- Checklists
- Customer Review
- Q&A
- Podcasts
- FAQs
- Neighborhood Guides
- Job Hunting Tips
- User-generated Content (UGC)
- E-Books
- Templates
- Infographics
- Testimonials
- Twitter thread
- Guest Posts
- Polls
- Teasers
- Memes
- Content Audit
- Article roundup
- Recap Posts
- Webinars
- Surveys
- Reflections
- Case Studies
- Business Spotlight
- Buying Guide
- Company News
- Behind-the-Scenes
- Whitepapers
- Press Releases
- Product Recommendations
- How-to's
- Tips and Tricks
- Success Stories
- 12 Days of Christmas Holiday Posts
- Highlights
- Predictions
Brand Goals
Start the new year with renewed energy. Create content that establishes your brand goals for the coming year.
Share loyalty programs, new products in the works, or improved customer service policies.
Giveaway
Online contests or giveaways are always an excellent way to drum up engagement.
Run a contest on your website asking users to follow your social media pages or 'like' your posts.
Industry News
Use Google Alerts to curate daily industry news snippets from around the globe. You can also share newsworthy Twitter posts to score points with your fans.
Informative post
Look out for your audience and share information that might be helpful for them. For example, online security is a massive concern for many shoppers. You can write a post that explains what you do to ensure website security and offer steps or tips for your readers to protect their privacy and security.
Customer Review
Nine out of 10 consumers trust customer reviews as much as recommendations from family and friends. Highlight a customer review and invite your loyal followers to submit their own.
FAQs
Update your FAQ page so your readers can find quick answers to the most common issues. And add a live chat widget for easy access to your company when customers want additional information.
E-Books
E-Books are another great website content idea. You can think of them as longer, more in-depth blog posts that come in a PDF format and are downloadable. Create an e-book and use them as a lead generation tool — offer them for free in exchange for a customer's email address.
Infographics
Create a stunning infographic to help your readers learn visually. You can design an infographic to explain complex topics or share recent statistics.
Testimonials
If you've been in business for a while and have a few clients under your belt, it shouldn't be hard to ask for a testimonial. You can also use testimonials to support a write-up presenting your product's best features.
Case Studies
Case studies examine how you achieved success in a particular situation.
Case studies often border on the fine line between content marketing and advertising. So include practical takeaways for the audience.
Tips and Tricks
You can share some tips, tricks or life hacks to make your customers' lives easier.
Success Stories
Are you running out of website content ideas? Share success stories of someone you look up to. If they're someone you know personally, you can even interview them.
Website Homepage Content Ideas
Welcome to a world of captivating website homepage content ideas that will effortlessly engage your audience and leave a lasting impression. Coming up with valuable website homepage content ideas doesn't have to be hard.
Unlock the power of narratives. We specialize in translating your brand's journey into relatable stories that build an emotional connection. From humble beginnings to remarkable milestones, let your homepage narrate the evolution of your business.
Your homepage is the gateway to your offerings. With our knack for succinctness, we distill your key value propositions into bite-sized statements that convey the essence of your brand's uniqueness.
Engage, don't just inform. Our talent lies in crafting persuasive calls to action that guide users seamlessly through their journey on your site. From "Explore Our Services" to "Start Your Adventure," we make actions speak louder than words.
They say a picture is worth a thousand words. Let us curate a visual symphony that complements your content perfectly, conveying your brand's aesthetic and message with finesse.
Showcasing real success stories builds credibility. With our people-first approach, we create sections highlighting your clients' achievements, forming an instant connection with potential clients.
Our content ensures visitors find what they need effortlessly. We excel in designing intuitive navigation structures that guide users through your website seamlessly.
Unlock the potential of your homepage with our expertise. Let us transform your digital front door into an interactive, persuasive, and people-centric experience that keeps visitors coming back for more.
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Cover photo: Blue Host
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