By Super User on Wednesday, 07 January 2026
Category: Uncategorized

225+ TikTok Hashtags for Better Discoverability

TikTok is the social media platform that just keeps commanding marketers' attention. Despite looming threats of a platform ban that have ebbed and flowed throughout 2025, TikTok hasn't gone anywhere. In fact, it's only gotten bigger, boasting nearly 1.6 billion users. That's why many businesses are embracing TikTok marketing.

Using TikTok hashtags will help tremendously as you work to get discovered by this huge audience.

Here, we'll explore how to use hashtags on TikTok, share ideas for how to find trending hashtags, and give tips on employing them effectively in your content. 



Why use hashtags on TikTok?

As on other social media channels, hashtags help categorize content and make it more discoverable on TikTok.

That's important because TikTok is often a go-to channel for brand discovery. Whether someone's looking for a great restaurant for date night or a local CPA to help with business taxes, many turn to the TikTok search function for ideas and suggestions.

By including hashtags on your TikTok content, you can help the algorithm categorize your posts and surface them in relevant searches. Some people will search directly for hashtags within TikTok. Others will search for phrases, and if you include the right hashtags, your content may show up.

he example on the left shows how TikTok auto-populates certain popular hashtags, while the example on the right shows the first organic search result for the term "CPA for small business Hartford CT," which is a post using related hashtags (#cpa, #hartfordtaxservices, and #connecticut). 

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How to identify the right TikTok hashtags for your goals

Hashtags can help categorize your content and expand your post's reach, so you want to be smart about which ones you use.

A portion of the hashtags you add should have a broad appeal and may reflect the overall theme of your content (think: #funny vs #insurancejoke). Hashtags like these, which are popular on TikTok, can help expand your potential reach.

Here are some examples of broad, evergreen hashtags:

Once you've added a couple of broad hashtags to your post, it's time to narrow your focus. Add a few hashtags that are more specific to a period of time, like a seasonal marketing message, or are particular to your industry (e.g., #realestatelife). You can even go ultra-niche by adding locations, like #tacomaflorist.

Aim to include a mix of broad, narrow, and niche hashtags to help boost your overall reach and target very relevant searches. 



How to find trending TikTok hashtags

We've got a big list of hashtags ready for you that we'll share in a bit. But things move fast on TikTok, so you'll need a process to find new and trending hashtags on the fly. We've got that for you, too!

Begin on the TikTok app. Navigate to your Explore and For You Page to see what's trending. Are there hashtags you keep seeing on post after post? That's an indication they're hot on the app right now.

Next, turn to some of your favorite creator accounts. Hopefully, you're already following influencers in your niche who speak to your target audience. Check out their latest content and see what hashtags they're using. Influencers are experts at getting reach and attention on social media—if a hashtag is working for them, it might also work for you!

You can also turn to a hashtag generator tool to brainstorm additional ideas. Key in a hashtag you already have in mind, and a tool like TikTok Hashtags can suggest related hashtags to consider. 

Finally, head to the TikTok Creator Center for intel straight from the source. This offering from TikTok itself helps you see which hashtags are trending right now. You can filter by industry, time frame, and other factors to find hashtags that might be most timely and relevant for your next post. 

Seasonal TikTok hashtag ideas

There's almost always a reason for a seasonal hashtag on TikTok. Whether it's a specific holiday or a whole month, you can find endless options throughout the year.

Holiday-themed hashtags

Here's a sample of the types of TikTok hashtags you might consider to celebrate specific holidays. 


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TikTok hashtags for automotive

If you're selling in the automotive space, there are plenty of opportunities to create content on TikTok. Car detailers can share hacks for keeping a car looking shiny and new. Dealerships can show off the latest models to hit the lot. Autobody shops can help drivers identify common issues—and what they can fix at home versus when to call in a pro. No matter what type of content you're creating, you can use these popular TikTok hashtags to help it get noticed. 


TikTok hashtags for healthcare and wellness​

Healthcare and wellness businesses of all stripes are finding success reaching audiences on TikTok. From major hospital groups to dentists to dieticians, businesses that focus on keeping people healthy can connect with consumers who are eager to find solutions to stay well. These hashtags are great ways to connect with TikTokers who are seeking health and wellness advice. TikTok hashtags for healthcare and wellness.



TikTok hashtags for education

Education marketing is big on TikTok. Schools, tutors, and more flock to the social site to promote their businesses. And TikTok is all about education, too. It even has a dedicated STEM (Science, Technology, Engineering, and Mathematics) feed, accessible via the main navigation bar in the app.

Whether you're in STEM or not, there's plenty of opportunity for you to share what you do on the app. These education-focused hashtags can help your content find its way to the right audience. 

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TikTok hashtags for professional services

TikTok isn't just a go-to spot for discovering consumer brands! Professional services firms are also establishing a presence on the platform to find new clients. For attorneys, CPAs, consultants, marketing firms, and more, TikTok can be a great place to connect with new prospects. When you're creating content, try pairing it with these hashtags.  

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TikTok hashtags for travel, hospitality, and entertainment

When people want to find a new restaurant, activity, or travel destination, they often head to TikTok for recommendations. With countless influencers creating content on the platform, there's a chance your business has already been featured on someone's list of places to go, but that doesn't mean you shouldn't create your own content, too!

These TikTok hashtags are great for brands in the travel and entertainment industries looking to be discovered during someone's next search. 


​TikTok hashtags for retail​

Retail is a big tent, and there's space for all of it on TikTok. From fashion to beauty to petcare to electronics, if you can imagine a consumer product, someone, somewhere is selling it on the app. These hashtags can help you connect with consumers across the retail spectrum. 



General small business hashtags

No matter what type of small business you run, these hashtag ideas can help you reach consumers who are looking to shop small and support a locally owned business.

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Make TikTok hashtags a part of your social media growth

There are countless possible approaches to using hashtags on TikTok. You can add hashtags that link your business to your industry, promote holidays, highlight sales, or just be funny. The important things are to start using them and consistently monitor their performance.

Over time, you'll start to see patterns in which hashtag ideas work and which don't. And when you want a clearer vision of how all your marketing channels perform and get more from them.


Source: Loqaliq

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