As every year, Data Reportal, in collaboration with We Are Social and Hootsuite, publishes a report on the digital world. For the purposes of this report, tools such as Statista, SemRush, GWI and the like were used.
The most interesting statistics on the use of the Internet in 2022
When we talk about mobile device users globally, more than two thirds of the world's population uses a mobile phone - 67.1% of the total population.
The number of Internet users globally is also on the rise. Currently, there are about 4.95 billion Internet users in the world, ie 62.5% of the total world population.
Social networks continue to rule the internet world. It is estimated that at the beginning of 2022, there are about 4.62 billion users of social networks, ie 58.4% of the total world population. An increase of 10% compared to last year.
As the number of social media users increases, it is expected that the reach of social networks will cover about 60% of the world's population during 2022.
More interesting data
The average person spends more and more time online. In 2022, the average Internet user spends 7 hours a day online, on any device. So if, say, he sleeps for about 7-8 hours, the average Internet user spends 40% of his time awake online.
Time spent on social media is also on the rise, today the average social media user spends 2 hours and 27 minutes a day using social media.
Facebook is still the most used social network. The number of users is 2.91 billion, followed by YouTube with 2.56 billion active users. Although Meta did not release official data for the past year regarding WhatsApp, it is estimated that the number of at least 2 billion active users is on a monthly basis. Instagram is in 4th place with almost 1.5 billion users, WeChat is 5th while TikTok is in sixth place with one billion users.
Compared to 2020, Instagram's Ad Reach has grown from 928 million to 1.47 billion.
The most searched YouTube terms are: song, songs, dj, dance, new song, Tik Tok, karaoke, minecraft, cartoon.
It is estimated that about 154 billion US dollars are spent annually on advertising on social networks.
The complete report can be found at the Global Overview Report link.