Today, the existence and functioning of small businesses is a very complex task. For the simple reason that the existence of numerous competitors as well as large companies make it difficult for small businesses to do positive business. And also threaten their survival on the market is questionable.
What can help small businesses survive is reflected in the uniqueness of the products they sell. First the way they present the benefits of their products to customers. And there is another important item which is the planning and implementation of Marketing on the Internet.
Creating a quality website, landing page or web store with good use of marketing techniques, tools and services available on the Internet represent a very important factor for reaching a wider audience. In addition, if you add quality presentation of products and services through: interesting stories from practice, highlight product benefits that can be a reason for customers to buy, present customer experiences... it is possible to expect positive results...
And what do the research numbers say? Some of the numerous researches are conducted by the most famous services and agencies on the Internet such as Google, SEMRush, Hubspot, WordStream... and the results of their researches say:
Research of small business owners
92% of small business owners believe that a website is the most effective marketing tool
64% of small businesses have a website
96% of users of social networks consider them important for business and use them successfully.
41% of local businesses depend on social media for revenue generation.
70-80% of potential customers could be lost to businesses without a website.
92% of small business owners believe that a website is the most effective marketing tool
Consumer research
81% of consumers research online before making a purchase.
74% of consumers rely on social media to make purchasing decisions.
46% of all searches on Google have a purchase with local intent
84% of consumers consider a company that does not have its own website to be frivolous
70% of Internet users want to learn more about the product through Content marketing
What is small business marketing?
Small Business Marketing Strategy is for any entrepreneur, small business owner and/or startup who wants to market their company in the same way as a large corporation using different media such as PPC marketing, email marketing, direct mail marketing, marketing on social networks and a number of other techniques and methods.
How does marketing affect small businesses?
Marketing has a significant impact on small businesses in a variety of ways. Due to the increasing popularity of social networks, for example, many small businesses have seen their online traffic and revenue increase as a result of using the platform properly. According to some research, thanks to the networks, an average increase in traffic of 20-40% is recorded.
Marketing also allows businesses to establish a more personal connection with their customers. By applying targeted audience marketing tactics, businesses are able to locate customers who are better suited to the goods and services they provide, as well as develop customers who are truly engaged and remain loyal to the business over a long period of time.
Why is marketing so important to small businesses?
In the case of a small business, marketing is the action that will determine whether the business is successful or not. The reason for this is that your marketing plan is responsible for increasing your visibility. In case your business does not receive any notification at all, people will not be aware of it and will not be interested in the products or services you offer. If you know who your target group is...
How important is branding to small businesses?
Branding is one of the most important factors to consider when marketing a business.
Whether you are a small business that needs to rely on local customers, or sell your products or services online, branding is one of the most important parts of creating a successful business. As a result, branding can help a business attract more customers. Branding is also important for selling a product or service.
You must remember that a good product or service will not be enough and you must have effective advertising and branding to thrive.
How do you attract customers?
There is no single strategy that can guarantee that your small business will attract customers online. Instead, you need to consider a number of factors when designing a marketing strategy, and these will vary depending on your business. However, if you approach marketing creatively and focus on customer loyalty, you will be well on your way to success.
Do Small Businesses Need Marketing?
In short, marketing is the most important factor. A marketing budget and at least a basic marketing strategy should be established for all businesses, including small ones. When you list your small business online and are found quickly, you will be successful in your marketing… a win-win situation!
Why is email marketing important for a small business?
Some small businesses don't use email marketing because they think it's only for big companies. But email marketing is useful for all businesses, including small businesses.
Email marketing is an effective method of promoting products and services because it allows businesses to target potential customers through the Internet's ability to collect user data.
Businesses can send newsletters or emails when they have a special sale, a time-sensitive announcement, or need to remind customers about their products and services.
Cover photo: Williswriting